Unit 2 Portfolio
Question: Have technological innovations, such as the rise of social media, impacted the advertising industry? The rise in technology and social media has impacted many industries, as well as the daily lives of individuals. Some argue that this rise has negatively impacted their lives, while others believe the complete opposite. One industry that has been majorly impacted by the rise in technological innovations is the advertising industry. What was once known for incredible magazine pages or billboards on the streets, has been transformed to what catches peoples’ eyes when scrolling through the Internet. Most specifically, the rise of social media has impacted the advertising industry, and while some may believe that advertising hit its peak and won’t get back to it again, advertising on social media has opened many new doors for the industry. Social media is used at obscene rates by people in the United States. In a survey conducted by MDG Advertising, it was found that...